IDENTITY, BRANDING & SIGNANGE DESIGN

El Toro AASS / Spain

 

Repsol - El Toro AASS service station in Valdemoro, Madrid, is located next to the emblematic El Toro Osborne totem. This inspired the idea of converting the whole service station into El Toro area giving it, however, more playful and friendly touch through cartoon-like look and feel. 

Case Study

REPSOL_logo.jpg
EL-TORO-Concept.jpg

Colors

to use the colors of
Repsol gas company

Location

Gas station is near Toro Osborne totem

(protected Spanish symbol) that inspired the neme and overall "bull" brand theme

Style required

was cheerful, welcoming,,

cartoon like

Brand Identity

EL-TORO-Brand-Design.jpg

Logo &

Iconography

T1b_web.jpg
M1b_web.jpg
A1b_web.jpg
EL_TORO_T1_WEB.jpg
EL_TORO_M1_WEB.jpg
EL_TORO_T2_WEB.jpg
EL_TORO_A1_WEB.jpg

Signage

Design

EL-TORO-Parking-Signage.jpg
El_TORO_Parking.jpg
El_TORO_Parking.jpg
EL_TORO_pict_WEB.jpg

Pictograms

EL-TORO-Signage-Design.jpg

Merchandising

EL-TORO-Merchand2.jpg
EL-TORO-Merchan3d.jpg
EL-TORO-Merchand.jpg

Corporate

Design

cards.jpg
cards2.jpg

El Toro

EL-TORO-Service-Station.jpg
builboard_web.jpg
EL-TORO-Service-Station.jpg
EL-TORO-Service-Station.jpg
EL-TORO-Service-Station.jpg