BRAND DESIGN & VISUAL MARKETING

La Industrial Del Quiñon  / Madrid, Spain

 

This was already second project developed for this client, after successful redesign of La Martina Bar brand materials. 

La Industrial Del Quiñon is a big restaurant built on the premises of former industrial factory. In collaboration with my friend, interior designer Carlos Baos, we have given the forgotten industrial era a second chance designing modern and highly functional space with bespoke design elements and large graphic statement.

Resources

Visual References

Industrial Elements

concrete.png
rusty.png

Colors & Textures

tubes2.png
utensils.png

Hospitality Elements

screws.png
wheels.png

Brand Design

Creative Concept

espanola1.png

La Española

espanola_logo.png

La Industrial

icon

Brand Logo

LOGO_LaIndustrial_AF.gif

Exterior Branding

RÓTULO_LaIndustrial.png

Facade logo design

LA_INDUSTRIAL_design_global.jpg

New Facade after

chini_inicial.jpg

Before

Iconography

Playful Characters

The strong industrial look and feel was softened with playful iconography integrated in all brand materials to create fun and memorable customer experience.

LA_INDUSTRIAL_branding_iconos2.jpg
LA_INDUSTRIAL_branding.jpg
la_carta.png

Iconic Branding

LA_INDUSTRIAL_branding.jpg

Sales & Marketing

Materials

NEW OPENING invitation

kids_menu_muňeco.png
INVI_online.png
fl1.png

NEW OPENING flyer

fl2.png
LA_INDUSTRIAL_brand_MATERIALS2.jpg
cards2.png
cards1.png

Business Cards

front and back side view

Loyalty Cards

for adults and children

fidelidad_2x_vistas-2c.png
Layalty_mobil1.png
fidelidad_2x_vistas-1.png
menu.png

Interior Design

& Branding

LA_INDUSTRIAL_design_interior.jpg
LA_INDUSTRIAL_design_interior.jpg
LA_INDUSTRIAL_industrial_design.jpg

Strong Graphic Statement

across different key areas of the restaurant 

Bespoke Design Elements

3D grapgic wall decor, bottle holder, lighting elements and more

LA_INDUSTRIAL_decor_interior.jpg
LA_INDUSTRIAL_decor_interior.jpg
buen_provecho.png