ADVERTISING

Turismo Madrid / Spain

Every European capital has something different and unique to offer to its visitors and Madrid is no exception to the rule. Yet every tourist experiences each city differently and takes away his own memories back home. We are co-creators of our own memories and experiences is the foundation and the creative concept of "Discover your Madrid" promo campaign designed for Tourism of Madrid. 

templo_foto.jpg

photo: 

Zuzana Kadriye Strasikova

Resources

turistic atractions of the city

Templo de Debot 

Egyptian Monument and City Park

Madrid, Spain

Creative Tools

visual & acoustic similarity

visual similarity

columns of the arch and legs of a robot

templo_concept.jpg
debod_robot_sepia.jpg

acustic similarity 

of the 2 key words used

[ Debot ]

[ Robot ]

Discover Madrid

[Your Own] 

ZU1_Robod_publi.jpg

cslose-up view

final design

ZU1_Robod_publi.jpg